Posters

Sunset Movie Test

Mascot Ideas

Mascot...

A mascot – originally a term for any person, animal, or object thought to bring luck – now includes anything used to represent a group with a common public identity, such as (in this case) a major sporting event like the World Cup or the Olympics.

Possible animals:
Lion/ Cheetah/ Elephant/ Buffalo/ Rhino/ Leopard

Possible names: (derived from traditiona Africanl' Zulu' language)
Feza (meaning 'Achieve')
Shela (meaning 'Passion')
Themba (meaning to 'have faith in')

African Sunset Storyboard

Here is a storyboard of my concept.





















Tagline: On July 11th one event will shine upon us all

Why could this idea be successfull?:

Africa is famouse for its spectactular sunrises/ sunsets. It is also well know for its hot climate.

A sunrise represents the beginning of something new.

The idea is based around the sun, the entire worlds source of light.

Sun is also used as football (refering to the World Cup).

The sun and the football are symbols recognised the world over.

Good use of rich african colours.

Sun rise causes a silhouette appearance.

Nice continuouse movement of sun moving across screen revieling video footage of past World Cups.

Silhouettes of African animals, ideal to show achive World Cup footage within - this idea represents that the World Cup is 'within' Africa.

Using silhouettes for a reason (sunrise/set) and not just for the sake of using them (ipod style!)

A quick sunrise test using layers in After effects:

African Sunset.

This idea came to me after watching many wildlife programmes and realising the beauty of an African sunrise or sunset over the Serengeti.

Video Development.

Kick up video:



Football Trail Test:

Back to the drawing board...

After creating a quick mock up of my previouse idea using cave painting imagery, I decided that I wasnt happy with it and didnt want to waste any more time on the idea so decided to start over (but still consider previouse ideas)

I still want to use my main idea of relating africa with football.

Ideas continued:

- Every time the ball is kicked throughout the video it causes a spray of ink.
Could change colour using the event colours.




















- A motion Graphics piece that slowly builds an image of the world.







- Ball Flying through scenes of Africa leaving a trail. Animate within trail.







- Following the ball, have it being passed to each other using both players and animals.

- Use relevant shape (hexagon/pemtigon) in a graphic style throughout the sequence.


















- Collision of two worlds. (Africa - Football)

Video Concept

Transition from one video to the other using traditional african cave painting imagery.

Script Idea

Script One:

From light…
Comes beauty.

From Pride…
Comes Passion.

From Friendship…
Comes Rivalry.

From sadness…
Comes Heartache.

From Victory…
Comes Celebration.

From South Africa…
Comes The FIFA World Cup 2010.

Go Wild!

Script Two:

The Beautiful game…
The beautiful Country.