Tagline: On July 11th one event will shine upon us all
Why could this idea be successfull?:
Africa is famouse for its spectactular sunrises/ sunsets. It is also well know for its hot climate.
A sunrise represents the beginning of something new.
The idea is based around the sun, the entire worlds source of light.
Sun is also used as football (refering to the World Cup).
The sun and the football are symbols recognised the world over.
Good use of rich african colours.
Sun rise causes a silhouette appearance.
Nice continuouse movement of sun moving across screen revieling video footage of past World Cups.
Silhouettes of African animals, ideal to show achive World Cup footage within - this idea represents that the World Cup is 'within' Africa.
Using silhouettes for a reason (sunrise/set) and not just for the sake of using them (ipod style!)
A quick sunrise test using layers in After effects:
No comments:
Post a Comment