I now have a solid concept for my promotional video (although this could still change or be altered) and will come back to animate it at a later date. I now need to consider the visual identity for the event, including the events logo, as this will be visable thoughout all of the work that I produce.
Colours:
Traditionally the colours used for World Cup Identities are that of the host nation.
The 2010 FIFA World Cup is being staged in South Africa so my initial thoughts were to look at the south African flag and use the same colours throughout it's visual identity-
Black Yellow White Green Red Blue
Below are some examples of logos from past world cup events:
Below are some examples of logos from past European Cups and Uefa competitions:
Below are some examples of African Football logos including logos for the 2010 World Cup:
Here are a couple of ideas I intend to storyboard.
My first idea is to combine two of my initial concepts, concept one and concept three.
Scene one: Camera pans across Football pitch. Scene Two: Camera pans across African plains. Scene Three: Crowd of football fans walking towards stamiam. Scene Four: Herd of wildebeast (migration) Scene Five: Footballer running. Scene Six: Lion/Cheetah Running. Scene Seven: Player taking down opposition. Scene Eight: Lion/ Cheetah/ Leopard taking down prey. Scene Nine: Player scoring and then celebrating. Scene Ten: Lion Roaring. Scene Eleven: Tag line. Scene Twelve: Logo.
Throughout this idea I also hope to relate football superstars with relivant animals. (eg Cheetah - Ronaldinho)
My second idea is to use traditional abstact imagery (similar to the images below) and create a series of animations related to football.
I am considering a collaboration with another artist at some point throughout this project. If I choose to do this I intend to collaborate with an African artist as the event is being held in South Africa.
Compere the world of the Serengetti with the world of international football.
Examples: Herd of Buffalo - Crowd of football fans Lion/ Cheetah hunting its prey - A football player hunting the ball/ opposing player Lion catching/ taking down its prey - Player tackling/ taking down an opposing player Lion roaring - Fan/ Player celebrating African plains - Football pitch
Create a visual identity and short promotional video for the FIFA World Cup 2010 in South Africa.
FORMAT:
The form this project shall take is that of a promotional animation/ video. I shall also create a complete visual identity for the 2010 FIFA World Cup; this will include Logo design, corporate colours and a possible mascot for the event. According to how I manage my time throughout the duration of this project, Poster design and an online presence are also a possibility.
DESCRIPTION:
Promote the FIFA World Cup 2010, an event that will be broadcast all over the world and watched by millions. Therefore it must carry a positive message that can be understood worldwide. It shall also visually represent the host country of South Africa. My target is to make people all over the world aware that the FIFA World cup is upon us and to sit up, take notice and support their country. I want to create a sense of anticipation and excitement. My target audience for this project are the hearts of every man, every woman and every child. The tone of voice is Celebratory, Awe-inspiring, Grand, United and the sense of anticipation.
Click on The Chain: be part of the worlds longest soccer video.
Olt Aicher.
Otl Aicher was one of the leading German graphic designers of the 20th century. Aicher is probably best known for being the lead designer for the 1972 Munich Olympic games. He created a new set of pictograms that paved the way for the ubiquitous stick figures currently used in public signs. He also created the first official Olympic Mascot, a striped dachshund named Waldi.
Why not associates.
why not associates is a British graphic design company that works in many different media on many types of projects, including corporate identity, digital design, motion graphics and television commercials.
Nike: film for Nike retail showcasing the European launch of the total 90 football range. BBC: title sequence and promos for BBC sports personality of the year awards. Nike: short film for Nike retail stores on the theme of heroism in sports. Nike Shox: in-store graphics including window designs, shoe boxes and tags for the international launch of Nike’s shox 'more go' campaign.
Wieden+Kennedy
Wieden+Kennedy are an independent, creatively led advertising agency that exists to create strong and provocative relationships between good companies and their consumers, with offices in Portland, New York, Amsterdam, London, Tokyo and Shanghai.
Red Bee
Red Bee Media Limited is a media company which operates a playout centre in west London in the United Kingdom for television and radio broadcasters such as the BBC, UKTV, Virgin Media Television, ESPN and the Community Channel. Red Bee Media provides "creative services", such as creation of advertisements, promotions and trailers for radio, television
ITV In May 2005 Red Bee Media won a competitive pitch to work with ITV to re-brand its channels. Our brief was to create an overall brand architecture for the network and to re-brand the family of channels on-air, enabling the ITV network to move forwards to 2010 and beyond. BBC We were challenged to create a new identity for BBC One that would appeal to a wide audience and reflect how it brings people together as the nation's most popular channel.
Peter Mark Allinson is a London based creative designer that is able to work through many design mediums, from print and editorial to motion graphics and the interaction of digital design.
Peter is currently working at Dunning Eley Jones, an independent branding company, as a Creative Designer working within the areas of broadcast design and brand identity.
Clients include BT, BBC, Standard Life and Sky television.
