Research

Here are some of the most relevant pieces of research that I have accumulated so far:

Existing logo:













NIKE FOOTBALL:

Click on The Chain: be part of the worlds longest soccer video.

Olt Aicher.

Otl Aicher was one of the leading German graphic designers of the 20th century. Aicher is probably best known for being the lead designer for the 1972 Munich Olympic games. He created a new set of pictograms that paved the way for the ubiquitous stick figures currently used in public signs. He also created the first official Olympic Mascot, a striped dachshund named Waldi.

Why not associates.

why not associates is a British graphic design company that works in many different media on many types of projects, including corporate identity, digital design,
motion graphics and television commercials.

Nike: film for Nike retail showcasing the European launch of the total 90 football range.
BBC: title sequence and promos for BBC sports personality of the year awards.
Nike: short film for Nike retail stores on the theme of heroism in sports.
Nike Shox: in-store graphics including window designs, shoe boxes and tags for the international launch of Nike’s shox 'more go' campaign.

Wieden+Kennedy

Wieden+Kennedy are an independent, creatively led advertising agency that exists to create strong and provocative relationships between good companies and their consumers, with offices in Portland, New York, Amsterdam, London, Tokyo and Shanghai.





Red Bee

Red Bee Media Limited is a media company which operates a playout centre in west London in the United Kingdom for television and radio broadcasters such as the BBC, UKTV, Virgin Media Television, ESPN and the Community Channel.
Red Bee Media provides "creative services", such as creation of advertisements, promotions and trailers for radio, television

ITV
In May 2005 Red Bee Media won a competitive pitch to work with ITV to re-brand its channels. Our brief was to create an overall brand architecture for the network and to re-brand the family of channels on-air, enabling the ITV network to move forwards to 2010 and beyond.
BBC
We were challenged to create a new identity for BBC One that would appeal to a wide audience and reflect how it brings people together as the nation's most popular channel.