SLA

SLA

Peter Allinson
GNM3009 FMP IMPLEMENTATION

TITLE:

Promote the FIFA World Cup 2010 in South Africa.


PROPOSAL:

Create a visual identity and short promotional video for the FIFA World Cup 2010 in South Africa.


FORMAT:

The form this project shall take is that of a promotional animation/ video. I shall also create a complete visual identity for the 2010 FIFA World Cup; this will include Logo design, corporate colours and a possible mascot for the event.
According to how I manage my time throughout the duration of this project, Poster design and an online presence are also a possibility.


DESCRIPTION:

Promote the FIFA World Cup 2010, an event that will be broadcast all over the world and watched by millions. Therefore it must carry a positive message that can be understood worldwide. It shall also visually represent the host country of South Africa.
My target is to make people all over the world aware that the FIFA World cup is upon us and to sit up, take notice and support their country. I want to create a sense of anticipation and excitement.
My target audience for this project are the hearts of every man, every woman and every child.
The tone of voice is Celebratory, Awe-inspiring, Grand, United and the sense of anticipation.