Storyboard Idea.

The tag line for this concept is: "Go Wild!"

- Kick ups (Using blue screen, a silhouette of the player will change colour every time he kicks the ball)
- "The Pride"
- Crowd of fans walking toward the stadium / Animal Stampede
- "The Passion"
- Crowd of fans chanting / Herd of animals
- "The love"
- Player kissing his keeper on the head / Lion licking its cubs
- "The Pain"
- Hard tackle / Hunt and kill
- "The heartache"
- Player crying / Animal in pain or upset
- "The Joy"
- Player celebrating / Lion roar
- "The FIFA World Cup"
- Kick ups, then ball is kicked towards the camera to reviel logo.
- "Go wild!"

More logos...

Logos continued

Logo description:

The Five colours that make up the South African Flag each represent a different continet of the world.

The five colours are combined to form a single graphic logo.

The logo represents 'Unity' showing five people in a circle holding hands; a reference of togetherness and peace.

The logo is also a circle to represent the shape of a football.

Focus on the event and the country of South Africa.

Logo Ideas

The following ideas came from looking at the South African nation flag.

Idea One:






















































Considering that six colours are used in the South African flag and the fact that this is a worldwide event, I could relate these colours to the continets of the world. Although the 7-continent model is usually taught in most parts of the world, there are several ways of distinguishing the continents.


Six Colours - Six continents.
(Antarctica, America, Europe, Asia, Africa, Australia)
The 6-continent is taught in Latin America, the Iberian Peninsula, Italy, Iran and some other parts of Europe.

Five colours (excluding white) - Five continents.
(America, Europe, Asia, Africa, Australia)
The 5-continent model is taught in the Iberian Peninsula, some other parts of Europe, and many Latin American countries.

Visual Identity

I now have a solid concept for my promotional video (although this could still change or be altered) and will come back to animate it at a later date.
I now need to consider the visual identity for the event, including the events logo, as this will be visable thoughout all of the work that I produce.

Colours:

Traditionally the colours used for World Cup Identities are that of the host nation.

The 2010 FIFA World Cup is being staged in South Africa so my initial thoughts were to look at the south African flag and use the same colours throughout it's visual identity-



Black
Yellow
White
Green
Red
Blue











Below are some examples of logos from past world cup events:







Below are some examples of logos from past European Cups and Uefa competitions:






Below are some examples of African Football logos including logos for the 2010 World Cup:

Storyboard Ideas

Here are a couple of ideas I intend to storyboard.

My first idea is to combine two of my initial concepts, concept one and concept three.

Scene one:
Camera pans across Football pitch.
Scene Two:
Camera pans across African plains.
Scene Three:
Crowd of football fans walking towards stamiam.
Scene Four:
Herd of wildebeast (migration)
Scene Five:
Footballer running.
Scene Six:
Lion/Cheetah Running.
Scene Seven:
Player taking down opposition.
Scene Eight:
Lion/ Cheetah/ Leopard taking down prey.
Scene Nine:
Player scoring and then celebrating.
Scene Ten:
Lion Roaring.
Scene Eleven:
Tag line.
Scene Twelve:
Logo.

Throughout this idea I also hope to relate football superstars with relivant animals. (eg Cheetah - Ronaldinho)

My second idea is to use traditional abstact imagery (similar to the images below) and create a series of animations related to football.

Collaboration

I am considering a collaboration with another artist at some point throughout this project. If I choose to do this I intend to collaborate with an African artist as the event is being held in South Africa.

A - Gallery:

Artists:
'Side'
'Jeff Wambugu'

South African Artists:

Artists:
'Nicolaas Maritz'
'Tim Cooke'
'Leiah H'
'Jax Simpson'
'Hein Bezuidenhout'
'Mariette van den Heever'
'Annette Austin'
'Will Alves'
'B . Slater'

Footbal/Sport:
'Michael Souter'
'Deon Deetlefs'
'Maggy Lismont'
'Craig Paton-Ash'
'Mali Venter'
'Catherine Rolle'
'Nico van der Hoven'

Tribal:

Concept Four

Heroes (super heroes)

The world cup is made of heroes.
Depict world cup players as superheroes (nation heroes) possibly using comic book style imagary.




















































Football Heroes Book:
Containing over 700 individual player portraits drawn by 50 illustrators from 17 different countries.

Look at Jon Burgerman:

Concept Three

Animals - Players

This concept is Similar to my first but this one relates animals directly to the football players.

Example:

Lion (Preditor) - Gerrard / Rooney

Cheetah (Speed) - Zambrotta / Henry / Ronaldo (Cristiano)

Rhino / Elephant (Strength) - Terry / Carragher / Cafu

Giraffe (Height) - Crouch / Koller

Concept Two

The concept of using the number ONE.

This was after realising the constant use of the number through my research:

World Cup 2010
11 June - 11 July

Other possible ways I could use the number one:

One World
One Cup
One Player
One Moment
One Goal
One Winner (many losers)
etc.

Initial Ideas: Concept One

Compere the world of the Serengetti with the world of international football.

Examples:
Herd of Buffalo - Crowd of football fans
Lion/ Cheetah hunting its prey - A football player hunting the ball/ opposing player
Lion catching/ taking down its prey - Player tackling/ taking down an opposing player
Lion roaring - Fan/ Player celebrating
African plains - Football pitch

SLA

SLA

Peter Allinson
GNM3009 FMP IMPLEMENTATION

TITLE:

Promote the FIFA World Cup 2010 in South Africa.


PROPOSAL:

Create a visual identity and short promotional video for the FIFA World Cup 2010 in South Africa.


FORMAT:

The form this project shall take is that of a promotional animation/ video. I shall also create a complete visual identity for the 2010 FIFA World Cup; this will include Logo design, corporate colours and a possible mascot for the event.
According to how I manage my time throughout the duration of this project, Poster design and an online presence are also a possibility.


DESCRIPTION:

Promote the FIFA World Cup 2010, an event that will be broadcast all over the world and watched by millions. Therefore it must carry a positive message that can be understood worldwide. It shall also visually represent the host country of South Africa.
My target is to make people all over the world aware that the FIFA World cup is upon us and to sit up, take notice and support their country. I want to create a sense of anticipation and excitement.
My target audience for this project are the hearts of every man, every woman and every child.
The tone of voice is Celebratory, Awe-inspiring, Grand, United and the sense of anticipation.

Video's

Football Shorts

World Cup 2006 ESPN

Cool Adidas Video



Cool Football Idents for Sony

2006 FIFA World


World Cup


BBC World Cup 2006


BBC World Cup 2002


BBC World Cup 1998


South African World Cup 2010


Guinness African Soccer - Commercial


Football - An Emotional RollerCoaster


Cool Nike Video: 'R9' by Buraco De Bala of Brazil


Pro Evolution Soccer 6 Intro

Research

Here are some of the most relevant pieces of research that I have accumulated so far:

Existing logo:













NIKE FOOTBALL:

Click on The Chain: be part of the worlds longest soccer video.

Olt Aicher.

Otl Aicher was one of the leading German graphic designers of the 20th century. Aicher is probably best known for being the lead designer for the 1972 Munich Olympic games. He created a new set of pictograms that paved the way for the ubiquitous stick figures currently used in public signs. He also created the first official Olympic Mascot, a striped dachshund named Waldi.

Why not associates.

why not associates is a British graphic design company that works in many different media on many types of projects, including corporate identity, digital design,
motion graphics and television commercials.

Nike: film for Nike retail showcasing the European launch of the total 90 football range.
BBC: title sequence and promos for BBC sports personality of the year awards.
Nike: short film for Nike retail stores on the theme of heroism in sports.
Nike Shox: in-store graphics including window designs, shoe boxes and tags for the international launch of Nike’s shox 'more go' campaign.

Wieden+Kennedy

Wieden+Kennedy are an independent, creatively led advertising agency that exists to create strong and provocative relationships between good companies and their consumers, with offices in Portland, New York, Amsterdam, London, Tokyo and Shanghai.





Red Bee

Red Bee Media Limited is a media company which operates a playout centre in west London in the United Kingdom for television and radio broadcasters such as the BBC, UKTV, Virgin Media Television, ESPN and the Community Channel.
Red Bee Media provides "creative services", such as creation of advertisements, promotions and trailers for radio, television

ITV
In May 2005 Red Bee Media won a competitive pitch to work with ITV to re-brand its channels. Our brief was to create an overall brand architecture for the network and to re-brand the family of channels on-air, enabling the ITV network to move forwards to 2010 and beyond.
BBC
We were challenged to create a new identity for BBC One that would appeal to a wide audience and reflect how it brings people together as the nation's most popular channel.